Agenda Overview

Breakfast

Start the day

Sandbox Fireside

Fireside with Richard Nicolson

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Richard is charged with securing the best impressions for Dentsu’s clients and looks forward to when publishers with high-quality audiences and inventory win out over arbitrage websites.

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• Richard Nicolson, Head of Dentsu Media Exchange, Dentsu

Key Concepts: Made For Advertising sites, quality publishers, ad quality, buy-side perspective

Gordon Fireside

Morning Breakouts

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Breakout 1: Agency Conversation

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Breakout 2: Sandbox

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Breakout 3: 3rd Party Data/Retail

Table Talks

Unearthing Your Secret Superpower

We beat ourselves up in life about our inadequacies, weaknesses, and setbacks. But what if we could reframe our mindsets to turn those perceived negatives into our most significant advantages?

Lynn Lester, creator of the podcast ‘Working Class to World Class,’ shares insights from her guests and personal stories that will leave you questioning what your secret superpower is.

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• Lynn Lester, Creator of the Working Class to World Class podcast (and MD of Events at The Drum)

Wrap Up

Lunch & Offsite Activities:

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Highland Games & Adventures 1:00 - 5:30 PM

Head out into the countryside to the picturesque Kirknewton estate and woodlands for an afternoon of countryside activities - you’ll try your hand at Clay Shooting, test your off-roading skills, and then face off against your fellow Beeler Teachers in some traditional Highland Games such as Caber Tossing, Welly Wanging, and Tug of War. Sort the wheat from the chaff! Finish off with a pint on the way back to the city

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Johnnie Walker Princes Street Experience 1:30 - 5:30 PM

Start the afternoon off with the Journey of Flavour tour at the fabulous new Johnnie Walker facility in Edinburgh. This highly immersive 90-minute multi-media adventure is a whiskey tour like no other! Along the way, you’ll get to sample delicious whiskey cocktails, or a dram, as you discover your personal flavor profile. Then we will continue up to the Bothy Bar for a 60-minute tutored more in-depth tasting through whiskies matured for a minimum of 12 years.

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Extinct Volcanos & Ancient Villages 1:30 - 5:00 PM

Holyrood Park is a short walk from Edinburgh's Royal Mile in the city's heart. It is a 640-acre Royal Park adjacent to the Palace of Holyroodhouse and features a diverse range of flora and geology. The park's highest point is Arthur's Seat, an ancient volcano that sits 251m above sea level giving excellent views of the city; it is also the site of a large and well-preserved fort dating from around 2000 years ago. We will stop at a 15th-century medieval chapel - St Anthony's Chapel, Salisbury Crags – a series of 150-foot cliff faces dominating Edinburgh's skyline - and Duddingston Loch – a freshwater loch rich in birdlife. The tour will end in Duddingston village, parts of which date back to the 12th century. This is a hidden gem with its 12th-century kirk, nature reserve, one of Edinburgh's best secret gardens, and one of the city's oldest pubs, the Sheep Heid Inn, where guests can enjoy a dram at Edinburgh's oldest surviving watering hole.

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What Lies Beneath’ - Underground Edinburgh Tour 2:00 - 5:00 PM

Cannibals, body snatchers, deals with the devil. And that's before we even head underground. Discover the true stories from Edinburgh's darkest side. Beneath the hustle and bustle of Edinburgh's Old Town, you'll discover a dark, damp world that has remained unchanged since the 18th Century. Your expert Storyteller will lead you deep into the Blair Street Underground Vaults, and together you'll explore its perfectly preserved history and darkest secrets – including incredible feats of engineering, the city's expansion, and those left behind. Your award-winning storytellers will bring the vaults to life! Afterward, emerge into the sunshine and head to the pub for a cold draft.

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